6 WAYS MAKEUP ARTISTS CAN USE TIKTOK TO GO VIRAL
Hate it or Love it! TikTok is the most widely used and most downloaded application of 2019. Generation Z loves to spend most of their time scrolling on TikTok or making their own videos, but now you will notice that really, age is not relevant because the app is attracting users of all ages! TikTok stars are getting famous and they are earning huge amounts of money. So if you have been toying with the idea, don’t anymore, because, it is not a bad idea to start your own TikTok account. If you are a beauty guru and you want to use TikTok to go viral, attract more followers, or just grow your influence, then you are at the right place. Below we share with you 6 different types of content you can create on TikTok and grow your influence.
1- Quick Tutorials:
Who likes to watch long makeup tutorials when it can be summed up in 1 minute? Yep, time is important, and you can sum up your eye tutorial or your full-face makeup tutorial in one minute. This won’t bore your followers and you will surely get multiple reviews. If your makeup is on point, then it would surely go viral and you will get hundreds of followers.
One of our favorite TikTok influencers who is also a makeup artist is Leticia Gomes
Per Influencer Marketing Hub “Letícia Gomes may not have a million fans yet, but she is one of the most creative TikTok influencers out there. This Brazilian influencer currently has 734.6k fans who tune into her content for her shocking makeup transformations. She is also a top creator of TikTok Brasil.
She uses makeup to transform herself into celebrities and famous fictional characters. Albert Einstein, Freddie Mercury, and Wednesday Addams are some of the looks she has created on her TikTok channel.
2- Makeup Hacks:
Is there any woman in the world who doesn’t like makeup hacks? I bet not a one! Posting makeup hacks is a great way to gain women’s attention. You can even post ancient makeup hacks, grandma hacks, failed makeup hacks, and other hacks. So be creative and let them know your little makeup secrets.
3- Funny Videos:
A little humor here and there won’t hurt anyone and would surely make you gain followers. Post your funny videos, your acting skills, your funny moments with your family, or your funny dance videos. This would make your followers and TikTok users to connect with you more because they can start to see your personality shine through. Even if you are a business, and you mean business, people tend to buy from who they know, like and trust and use your authentic voice and you will be on your way to building your Tribe on TikTok!
4- Collaboration with Famous TikTok Stars:
One of the best ways to gain followers and to go viral is to collaborate with famous TikTok stars, I know not everyone has famous TikTok friends, but you can create unique content with your friends who have more followers than you. In the game of social media, it’s all about networking and connecting with others and supporting each other. Do this consistently, and persistently and you will see your followers start to grow, and maybe even one of your Collab’s will go viral. Hey and remember, if you don’t ask, you will never know. You have to keep trying until you get the people that will say yes to you!
5- Participating in Viral TikTok challenges:
Everyone loves challenges and we have seen people nominating their friends and family on TikTok for them! What are TikTok challenges? They can be both organic and sponsored, are often a combination of three elements: text, sound, and movement (usually a choreographed dance). They can be started by individuals, usually TikTokers or influencers with many followers, or by brands that have invested in TikTok advertising.
Participate in ALL Viral TikTok challenges and don’t forget to nominate your friends and family, you never know which one will go viral. Some examples of challenges are #thecerealchallenge #thebrighteyechallenge #thepennychallenge #thepurpleshampoochallenge
Also, don’t forget to use the Hashtag as it would help people to reach you more. Make sure you sign up below for our email list and get your copy of the top trending TikTok Hashtags today!
6- Reviews on Hot Items:
If a new makeup foundation or a hairdryer is making headlines, then why don’t you post a review on it? Make a video by completely telling its characteristics, if it is useful or not or if it can benefit you. Your review can go viral and it can help you grow on this new social platform. Hey, brands might even notice you and want to sponsor your posts.
7- For You Page:
When it comes to using hashtags, don’t forget to make sure you the hashtags that get you on the “For You Page”. This page is the front page of TikTok, the landing place for when users first open the app. The videos here are populated by a recommendation engine but to date no one has been able to figure out the “algorithm” behind TikTok. Users have taken it upon themselves to construct their own theories. ... The hash-taggers' theory is that if they use these tags in their captions, their posts are more likely to surface on more people's For You pages. Below are the hashtags to use when posting to get discovered on the “for you page”
#fyp
#foryou
#foryoupage
#fy
I am a strong believer that every social platform has its unique use for it, and when it comes to TikTok, the key is to “Be YOU”. This generation is not looking for perfection, or highly edited, perfect content. They are really looking for your voice, your mess, the un-perfect, perfect room, etc. So, before you spend hours overthinking everything you need to create to make the perfect TikTok, just create! Then clean up the mess later. There is no perfect algorithm as to why people go viral so don’t worry about it and just have FUN with it!
If you are looking for some inspiration on how to get started… Follow some of these TikTokers below per Vogue India
If you're looking for glam makeup inspiration
If you're looking for DIY hacks
If you're into hair tutorials
If you're looking for easy makeup tricks
If you're a fan of TikTok trends
If you like product reviews
If you love a celebrity cameo