Learn the tips and tricks to grow your business through one app!

Showcase Your Work Professionally

• Do not just choose any random image when showcasing your work.

• Make sure your portfolio is of high-quality images.

• It is best to hire a photographer to capture your best makeup looks.

• Before & After pictures are the best way to capture your work.

• People love seeing the transformations you give your clients.

• Keep your photos looking professional so that people will want to work with you.

Create A Theme For Your Feed

• Your feed should not be a collage of random photos that do not flow with each other.

• Your photos should relate to each other and have a common theme.

• It is a good idea to adopt a color scheme so that your feed looks aesthetically pleasing.

• Stick to a theme relating to makeup and all things beauty.

• Post relevant content that you know your followers would be interested in.

• Posting random, irrelevant content can result in a loss of followers.

Use IG Highlights

• Highlights are an amazing way for you to organize your stories in different categories for your followers to look back at.

• You can showcase different parts of your business in their own little folders for people.

• You should show behind the scenes of how you run your business and give your audience an idea of who they are working with exactly

• You can dedicate highlights for specific topics such as showcasing makeup looks or offering beauty advice.

Use IG Reels

• IG Reels is a relatively new feature to Instagram that is similar to the content you may find on TikTok, which is popular on its own.

• Uploading IG Reels will help you stay relevant with what the younger generation watches and loves.

• You can create fun videos and challenges that your followers can partake in.

• Nowadays, people value short, entertaining videos rather and are more likely to swipe away from long videos on their home page.

• Reels are to the point and gets the message across in a fun and entertaining way.

Tag Other Influencers In The Beauty Industry & Shoutouts

• Supporting other influencers within your industry can help you grow your network and increase your success.

• Instagram is an easy way to connect with other makeup artists and tag them in your posts and stories.

• Tagging other influencers who have a larger following allows their followers to visit your page and follow you.

• Make sure you are tagging accounts that have the same content as you so that their followers will want to follow you as well.

• By doing this, you can build long-term friendships with other influencers and even partner up with them to do giveaways and other fun activities for your followers.

Use IG TV

• IG TV is like bringing Youtube to Instagram. You no longer have to binge videos on a separate platform and can have it all on one app.

• Utilizing IG TV allows your followers to see your longer videos on makeup tutorials and beauty advice.

• You can also post videos about your personal life and a behind-the-scenes look of your business.

• It is also useful to post your YouTube videos to IG TV to promote your channel.

• Curate and post relevant, entertaining content for your followers. 

Use IG Live

• Going live is an effective way to communicate with your followers.

• You can do live Q&As to answer everyone’s questions about your business or all things makeup.

• You can also show everyone a glimpse of your everyday life as you are the face of your company. People love seeing the person behind the business and want to learn what you have to offer.

• IG Live also gives an option to add other people to the live stream, which can allow you to go live with fans and give them an opportunity to talk to you.

• It is also smart to go live with other beauty influencers and partner with them on live stream to gain more viewers from both your audiences.

Include Your Services In Your Profile Name

• Instead of just putting the company name or your name, it is better to include what services you have to offer as your title name on your IG profile

• This will allow your account to pop up first when people search for accounts with makeup or beauty related services.

• It is good to utilize keywords and SEO to see what your clients are searching when looking for a makeup artist.

• If you use the right keywords that are popular and trending, you will have more people checking out your profile.

Formulate A Simple Bio & Utilize Link Tree

• Don’t over-do your bio description with a detailed explanation of what services you provide. 

• Keep your bio short and simple because people are not going to want to read a whole essay when visiting your page for the first time.

• Do not fill your bio up with a bunch of links to different platforms or websites.

• It is best to utilize LinkTree, which organizes all of your links into one so that your followers can access all your platforms through one click.

Create A Business Profile

• If you haven’t done so already, switch from a personal account to a business account.

• This will show you all the analytics and performance updates of your business.

• You can also keep track of engagements and see what topics you post about are getting you the most views.

• A business account also allows you to promote your posts on feeds of people who’s algorithm is similar to yours.

Be Consistent When Posting

• Being consistent is the key to sustaining your followers and engagement.

• Your followers will look forward to your posts and be disappointed if your account stops curating content.

• Daily posts and stories allow you to keep your followers engaged and grow your account with new followers depending on the content of each day.

• People are going to unfollow an account if they seem inactive by not posting regularly.

• Create a schedule for yourself for each week’s posts to keep track of your account activity.

These are tips that I swear by and have used throughout my experience in the beauty industry. I saw my business take off after utilizing every feature Instagram offers to boost engagement and increase clientele. I can guarantee that following these guidelines will do the same for you.