With more than 140 products from eyeshadow pallets to lip gloss, Huda Beauty brings in about $200 million in annual sales. Nowadays, if you haven’t heard of Huda Beauty, can you really call yourself a makeup enthusiast? Most of us know her name, but not a lot of us know her story. In this article, we talk about Huda Kattan’s journey towards success and take a dive into some new launches and suggestions!

Huda Kattan

In 2010, Huda Kattan left her corporate finance job to pursue a new beauty channel on an up-and-rising social media platform: YouTube. After three years, she launched her cosmetic line named after her channel. She started Huda Beauty with her two sisters after she couldn’t find the right false eyelashes for her specific eye shape. Wanting to make a change, she sought to innovate the beauty world through her high-quality products. As their brand continued, so did their popularity. Since their launch, Huda Beauty’s Samantha Lashes #7 have been ranked as one of the best-selling and highly received lash products. And due to their wide selection of both online and in-store products, Huda Beauty acts as an example of beauty brands shifting to e-commerce options, such as providing easier digital shopping experiences through apps or websites.

The History of Huda Beauty

Huda Beauty’s first product appeared in a Sephora in Dubai Mall: a collection of false eyelashes. As their company grew, so did their product lines. Their liquid lipsticks, lip pencils, and eyeshadow palettes have been instant best-sellers across the globe, reaching millions of consumers each month. Although already immensely popular, Huda Beauty continues to aspire for more. The company is always innovating different products, developing new services, and creating exciting experiences for each customer. According to their website, their plans revolve around “giving people the power to… express who they want to be no matter who they are, or where they are from. Beauty is not about how much you spend, but how confident you feel, so that will always be the ultimate goal.”

Huda Beauty Products

Huda Beauty provides a wide range of different products, including fragrances and perfumes, powders, brushes, lipsticks, and palettes. On their website, their best-sellers are highlighted for anyone who wants to try out a recommendation or experiment with new products. If a future customer isn’t familiar with Huda Beauty’s products, they can first buy items that previous shoppers already love. One of their best-sellers includes a perfume called Kayali Vanilla, a gorgeous combination of vanilla, jasmine, and brown sugar. Another fan-favorite is the #FauxFilter Luminous Matte Concealer, a crease-proof, medium to full coverage creamy concealer that leaves a matte, skin-like finish. And if you’re an avid visitor of social media apps like Instagram and TikTok, you might have already seen their popular Liquid Matte Ultra-Comfort Transfer-Proof Lipstick, an unmovable lipstick that’s perfect for these lingering cold months. If you’re interested in Huda Beauty’s products but are unsure of what to get first, visit their best-sellers for their top recommendations.

New Launches

Like all other popular beauty brands, Huda Beauty makes sure to consistently update their customers with new and exciting editions to their collection. One of these recent additions includes their new Kayali line called Oudgasm. Instead of the traditional spray or roll-on perfume, Oudgasm is made of oud, an intensely fragrant oil extracted from tree resin. According to Monda Kattan, who crafted and inspired this new line, she began to love oud when she moved to the Middle East over 20 years ago. She says that she “truly embraced the ritual of layering with [oud] as an act of self expression and self love.” When she started working on Oudgasm, she wanted to “explore oud and all of its brilliant facets in hopes that [their customers] will fall in love.” Kayali’s Oudgasm Collection includes four unisex scents that were designed to magnify the “magic of oud and explore the infinite universe of layering possibilities.” This modern twist on the art and rituals of Middle Eastern culture brilliantly showcases the owners’ roots while celebrating innovative ideas and creations.

There’s a reason why so many people have loved and supported Huda Beauty since their very first launch of fake eyelashes. Their high-quality products highlight their dedication to innovation, beauty, and comfort. The owners’ lifelong passion for beauty continues to drive the company towards a successful future. With over 26 million followers on Instagram and 9.3 million on TikTok, Huda Beauty continues to take the world by storm as one of the fastest-growing makeup brands.

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