Why Every MUA Should be on YOUTUBE
Who wants to be a Youtuber??
Youtube is the video-sharing platform created in 2006. Since then it has blown up and is now a huge platform creating a following and a community of loyal fans. Michelle Phan was the very first beauty Youtuber back in 2007 who knew she would be considered one of the founders of the community. If you don’t know who James Charles, Jeffree Starr, Nikki Tutorials, or Tati Westbrook, you must be living under a rock. Youtube is the place to find anything with easy how to videos, portfolios, music videos, and everything else you could possibly think of. It’s easy, free to use, and has access to a large fan base/ clients. So if that enough doesn’t conceive you to start filming your daily makeup routine then here are a few more reasons to get started NOW
To Build a Community
Photo from: Medium. Beauty YouTubers Jeffree Star, Desi Perkins, Nikkie De Jager, Pony Park, Manny Gutierrez, Jackie Aina, James Charles, and Deepica Mutyala (left to right)
The Beauty community on Youtube is a large growing community of over 50 million people tuning in every month to watch all types of channels. Youtube is a place to get questions, answered and that does include your beauty questions. As a makeup artist, you have knowledge about beauty tips and tricks the public is dying to know. Anyone interested in beauty would love to know how to make themselves look better, get their makeup to stay longer or hide their imperfections. You as a makeup artist, have those answers. You should share those tricks with the public. You can build your own community of beauty lovers with the same interest as you. This is how you create a community. Youtube viewers are more than audience members and potential clients, they can become your community. This community will engage with you; follow you on Instagram, like your page on Facebook, respond to live Instagram. This is your community!
Create a Client and Fan Base
HOW TO TAKE CARE OF YOUR SKIN. FILMED IN 2016
Youtube is also the place to develop a relationship with your clients. You can use your platform to show your community what skills you have. This in turn will build you a client base. Those local, or even not local will love to find out that you are actually a makeup artist. Most of the big beauty YouTubers have stopped taking “clients”, (if they were even makeup artists). A bride finding their makeup artist on Youtube or Instagram allows them to develop a relationship with them beyond the typical MUA- Client relationship. They are your fan before you even do their makeup. A fan and client you probably would not have had if you were not on Youtube developing that fan base.
Further Your Career
Be honest, haven’t you ever imagined what it would be like to have your own makeup brand, get a PR package, or collaborate with a major beauty brand on a collection with your name on it? Youtube is your chance to do that! Brands love to have honest opinions about their products and let’s be honest everyone loves to get free things. Creating these relationships with brands means that people trust your opinion. This won’t happen overnight but there is potential for it to happen all you have to do is start making videos and build a following.
Build Your Portfolio
Youtube is also a great place to show your skills and talents. It’s a digital portfolio right at the fingertips of your potential customers. Anyone can see your work through your videos. You could even show your audience how it is done. It is through this that your portfolio is built. Talk to your audience about your favorite looks to create, your least favorite looks to create, your favorite memory as a MUA, your least favorite memory. This is your chance to show your audience what you can do. You can also find your niche and hopefully start a trend.
So You’ve Decided to Start a Youtube Channel… Now what?
2019 Pamella Rolland New York Fashion Week
Recording device
To start your Youtube career, you don’t need the nicest camera. Nowadays you can literally just use your phone. If you have an iPhone X or newer, you have a high-quality camera. Get yourself a tripod or just set your phone up on some books and start recording. If you really want a camera a great staple camera is the Canon EOS REBAL T7i or T8i. It’s a camera that everyone has been using for years and definitely worth checking out. However, it can be pricey so unless you have the funds use your phone camera. No one will know the difference for now.
Lightening
Lightning is one of the most important aspects of your youtube video. But that doesn’t mean it has to be difficult. Natural light is the best light you could possibly get. Have a large window in your house? Setup your camera right in front of it. Your recording time will revolve around the sun but to start out, it’s the cheapest and easiest way to get the best quality videos. In the future, if you want artificial lighting you will have to buy a ring light.
Editing
When it comes to editing the best place to start is youtube. Lookup a youtube video editing to find out a few beginner tricks to get started. If you have a Mac or Apple product they come with video editing software iMovie. It’s pretty easy to use and is a great way to start out your Youtube career.
Ideas
So you.ve got a camera, you’ve found your lightning, you got editing kind of figured out, now what do you post? The best part about Youtube is you can really post anything and there are so many ideas and trends out there. To make it easier here is a list of ideas to get you started:
Product reviews
Look tutorials
Holidays
Halloween
Thanksgiving
Mardi Gras
Valentines day
New years
Etc
Seasons
Fall
Winter
Summer spring
Occasions
First day of school
Bridesmaid
Wedding
Etc
Hauls
This not That- what products you would pick over other products
Makeup challenges
Get ready with me
Reaction Videos
Vlogs
A Day in the Life
There are so many more ideas out there but that should be enough to get you started.
This was Buzz Feed Shoot