Put your writing skills to use and take up blogging!

A lot of people get lazy and don’t think they have the time or energy to write blogs for their website. However, they also are not realizing the huge impact uploading blogs can make on the future of your business. Blogs are the key to gaining clients and expanding your business through SEO, trafficking, and many more. Read below the six MAJOR reasons why blogging is critical to expanding your business.

Search Engine Optimization (SEO)

SEO is critical to marketing your business.

Search engine optimization is critical to marketing a business. By focusing on keywords and trending topics, you have the ability to include those words in your own blogs. This allows for your website to pop up immediately when someone searches for something relevant to your business. For example, running a beauty business means your blogs should include words relating to makeup, the location you offer services, and trending words and topics about the beauty industry. This way, you will get the right people to visit your website and read your content. Hence, your clientele will increase since your business is first to pop up when people search for specific keywords.

Understanding Consumer Needs

Understand the content your consumers want from you.

By writing blogs, you can see what your clients want to hear from you. Just because you run a beauty business does not mean every blog has to be about makeup and glam. Your consumers can be interested in other topics that you enjoy and you can attract various types of customers depending on the different topics you write about. By seeing which blogs get more attraction and views through business insights, you can determine what topics your clients want to hear about from you. This allows you to understand your customers better and be able to curate relevant content that you know will appeal to your target audience.

Increased Traffic

Blogs are the best way to increase your website traffic.

A Lot of people become desperate and attempt to buy an email list to increase their engagement and build traffic. However, this is very much illegal and would definitely not benefit your business at all. Buying email lists give you fake consumers meaning that you are not truly building lasting customer relationships. People also take the quicker route by just purchasing tons of ads and promoting their content that way. However, ads are very expensive and you will need a lot of them to actually build your brand and reputation through just purchasing advertisements to promote your company. Blogging is the safest and cheapest route to take when trying to increase your traffic. You don’t have to spend any money, you just have to use your own creativity and general knowledge to write about your business and appeal to consumers.

Email Lists

Emails lists are a great way to expand your clientele and make sure that your customers are subscribed to your business offerings and they don’t miss any deals. This allows you to collect information about your clients that can help you understand your demographic and target audience a lot better. This is where blogging plays a huge role. Blogs should contain content that is relevant to your client base and at the end of each blog, you should include a dropbox or link to subscribe to an email list. This way, people read your blogs, become interested, and want to know more by subscribing to get daily content and updates from you.

Expert Brand Reputation

Grow a reputation as an expert in your field.

By writing multiple blogs about your business and various topics that your customers appeal to, your customer will keep coming to you for more advice and content. You will gain a reputation as an expert in your industry through the tips and personal experiences that you write about to share with your readers. People will love learning about advice and tips from an actual expert and someone who has had years of experience in a field that they are passionate about. The blogs will showcase your knowledge and convince people that you are to be trusted and give the best business advice.

Exposure & Visibility

Gain exposure and a good brand reputation.

The more blogs you write, the more likely you are to increase your engagement through website clicks. Each of your blogs can come up when someone searches for something specifically relating to your business which increases your chances of being recognized. The more exposure you are getting from these blogs will benefit your business and make your brand popular. Especially through using SEO, your business has the potential to be the first website that pops up on search engine sites such as Google, Bing, etc. This exposure and visibility is sure to increase your brand image and clientele.

These are 6 AMAZING ways that blogging can benefit your business. If you haven’t started putting your writing skills to use yet, you better start now. Good luck!

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