EcoTools

With their slogan, “Clean Beauty, Clean Planet,” EcoTools’ mission is to generate 100% vegan, cruelty-free makeup tools that are packaged in biodegradable/plantable paper, to showcase their support for helping the environment. Their packaging contains plant seeds, meaning it is intended to grow into wildflowers when planted into the ground and watered.

This high-quality brand is affordable and can be purchased at your local drugstores. You can buy makeup brushes and applicators which are made from cruelty-free bristles, recycled aluminum, and renewable bamboo materials. They also sell beauty sponges which are made from a sugarcane biobased material, certified by the USDA as EcoFoam.

e.l.f. Cosmetics

Despite many rumors stating that e.l.f. Cosmetics is no longer cruelty-free, PETA has confirmed that it is a 100% vegan and cruelty-free brand that only uses animal-free materials. The brand is also labeled as “paraben-free,” meaning they do not use any harsh chemicals in their products to make them last longer. This proves that this is a safe brand to use.

e.l.f. Cosmetics is another brand that is of premium quality, as well as, inexpensive and easily attainable at any drugstore. The name of the brand is “eyes, lips, face” abbreviated, meaning they provide a variety of products ranging from, eyeshadows, lipsticks, blush, powders, and foundations. They also are known for their makeup brushes made from synthetic hair.

Milk Makeup

This makeup brand was launched in 2016 as cruelty-free and finally became 100% vegan in 2018. The reason for this is because vegan products are sustainable and safer for your skin.

Milk Makeup is known for its high-quality makeup and skincare products. These products can be compared to those of other high-quality brands that are not cruelty-free. Why not make the switch and start using a brand that uses ingredients safer for your skin and for the planet?

Pacifica

Pacifica Beauty is an all-natural skincare and makeup company that is a favorite among the vegan community. They are trusted for their natural, plant-based ingredients and sustainability.

They recently came out with Glow Stick Lip Oils, made from plant oils and Vitamin E, intended to hydrate the lips. Their products are encased in 100% recycled components.

Kat Von D Vegan Beauty

This company was founded and formerly owned by famous tattoo artist, Katherine Von Drachenberg. In 2016, she made sure to convert the entire brand to become 100% vegan and cruelty-free. Their most famous products consist of their vegan volumizing mascara, made from plant-based fats, and their tattoo liner, which has become a worldwide icon.

You can purchase this brand’s products at Sephora or from their online shop. While this company may be on the more expensive side, the quality of their products is worth the money.

Bite Beauty

Calling all lipstick lovers! Bite Beauty is a brand that is popular and well known for its wide variety of lip products. Their slogan is, “lip color that’s good enough to eat,” because they claim to make all of their products from lip nurturing, food-grade ingredients. They avoid harmful elements, such as parabens, sulfates, GMOs, Triclosan, Phthalates.

Although they are known for their lipsticks, Bite Beauty also sells foundations, powders, and primers. They also have a Bite Lip Lab, which is a shop people go to if they want to create their own lip color. This Lab is on the path to becoming 100% vegan like the rest of the brand but is not yet.

Cover FX

This company was founded on the idea that you can have a high-performance makeup brand made from clean and cruelty-free ingredients. PETA has approved of Cover FX, stating that they, in fact, do not test their products on animals. Cover FX made sure to include a list of excluded products on their website. This list includes parabens, fragrance, gluten, sulfates, mineral oil, talc, phthalates, coal tar, and paraffin.

This brand has a variety of products ranging from foundations, concealers, primers, eyeshadows, lipsticks, as well as, skincare and brushes. You can find this company either at Sephora or Ulta Beauty.

We hope this list helped you in finding 100% vegan and cruelty-free brands you can trust and purchase from on the regular.