Stop procrastinating the one thing that could be making your business flourish!

When it comes to reviews, a lot of people don’t seem to prioritize them enough or see that they play a huge role in bringing in future clients and increasing their business. The biggest tip I can offer you to enhance your brand image is to make the most out of gathering reviews! When a client writes a positive review after getting services from you, other potential customers will see that your business is trustworthy and offers high-quality services that people would recommend to others. It involves a huge amount of networking between your clients because people will recommend you to their friends and other people on the internet looking for the same type of services.

Importance of Reviews

Accumulating reviews are important and can help your business in outstanding ways.

Couples read reviews from potential businesses to ensure that they decide on a trustworthy and reliable vendor that can provide them with the most premium quality services for their special day.
People want to see that your business is consistent with their reviews, meaning that there are multiple sites and platforms from which your company gets reviews
People also pay attention to the recency of reviews and want to see that your good reviews aren’t just from years ago.
Recent reviews show the outstanding reputation your business has had since the beginning of time.
Reviews that showcase someone’s experience and shows pictures of their makeup and hair from the wedding will help convince people to work with you after they see how happy your clients looked in their photos and the high-quality services you provided them with.
Reviews that go in detail about how much a client loved a certain hairstyle or makeup look you provided them with can appeal to future clients.
Potential customers can see that your clients have a say in their makeup look and can see the various styles you have done that show how each client’s look was unique in its own way.

The More Reviews, The Better

Getting your clients to publish their reviews on various platforms is key!

If your company has more positive reviews than your competitors, the more clients you are going to have because couples will be confident in a business that is trusted by a huge number of people that are willing to write a review showcasing their positive experience with you.
It is best to have multiple websites for people to access and post their reviews. Clients should post their reviews on each website your business accepts them.
This is helpful because some people look at Google Reviews, while others look at WeddingWire, or TheKnot, other various wedding review sites.
By having your clients post on each site, you are getting potential customers from various different platforms.
These multiple reviews of amazing experiences your business can provide people with will appeal to couples and show them why they should work with you.
People pay attention to the total number of reviews a company has to see how popular they are and ensure that you can be trusted.
Having such a large number of reviews, especially positive ones, will make brides feel like their hair and makeup is one less thing to be stressed over if it is in the hands one a well-trusted business.
Multiple reviews show various experiences from so many different people, proving that your business can adapt to anyone’s needs and will work around anyone’s schedule.
More reviews also show that your business’ personality, quality of work, and professionalism through the perspective of a client.

What If Not All Reviews Are Good?

Not all reviews are going to be good, but you should always respond.

Whether it is positive or negative feedback, you should always respond to your reviews.
People tend to leave negative reviews on read and do not care to formulate a proper response.
However, not replying can damage your brand image because it shows that your business does not have good customer service.
You need to show that you are willing to give every client a good experience even if it means fixing a bad experience.
By responding, you have an opportunity to show people that you can professionally have a conversation with someone that is publicly saying bad things about the way you conduct business.
You should respond in an efficient manner by, not attacking the individual, but by offering something in return or simply admitting a fault.
However, if you know you were not at fault and still have a negative review, it is still important to apologize for the bad experience the customer felt they had.
An example response could be, “We are sorry you feel this way,” or “We deeply apologize for the bad experience.”
It is just as important to respond to positive reviews because it shows you appreciate your clients and are willing to build relationships with them and keep in touch.

How Do You Get More Reviews?

Don’t be afraid to ask your clients to write reviews.

It’s simple, just ask!
If your clients clearly appreciated and loved your beauty services, then they would most likely be more than happy to support you by writing a good review.
Being able to transform a bride into the princess they dreamed of being on their wedding day since they were a child will definitely make them want to return the favor by helping your business out.
Your clients will be happy to recommend your services to their friends and family because they know you can be trusted.
Couples will understand the amount of effort you had to put into working their wedding day, which can be a very emotionally stressful day.
They are sympathetic and will believe it is the courteous thing to do by formulating a review.
Ask every client to write a review once your services are completed. Don’t forget!
Forgetting or just simply being lazy and not reminding clients to review your work is only doing a disservice to you.
Sometimes, you’re going to have to remind your clients to write a review because they may have forgotten or not think it was that important.
Reminding them will show them how much they will be helping you out.
Don’t bombard your clients to write a review right away. Especially after working a wedding, it is best to wait a week or two so that the happy couple can enjoy their time being newlyweds.

Customers are more than happy to review businesses.

Remember to not be afraid to ask your clients to write a review! In my experience, the reviews I have accumulated throughout the years I have worked in the beauty industry have definitely increased my business and gotten me way more clients than before. I make sure to have multiple websites for my clients to publish their reviews and have found it to be much more effective when getting more clients.